High-Impact Display Ads Aim to Capture More Attention Than Standard Banners
· 2h ago · Originally reported by PPC Land
High-impact display ads refer to large, non-standard ad formats like skins, takeovers, and scrollers. These formats are designed to be more visually engaging and noticeable compared to traditional IAB banner ads.
Why it matters
Understanding high-impact display formats is important for advertisers seeking to maximize user attention and engagement beyond what standard banners can achieve.
Explain it like I’m new here
It's like putting up a giant, colorful billboard instead of a small poster to make sure everyone notices your message.
Terms in this story
Display advertising
Display advertising is visual online advertising, such as banners, images, animations and rich media, shown in ad slots on websites and apps, as distinct from search, video or audio ads.
IAB (Interactive Advertising Bureau)
The IAB (Interactive Advertising Bureau) is the US-based trade association for the digital advertising and media industry, founded in 1996, which publishes research, guidelines and policy positions.
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