IAB Australia's audio glossary counts a play after one second of listening
· 1h ago · Originally reported by PPC Land
Active streams need 60 seconds and audible ad impressions two, so Australian audio buyers face mixed thresholds. Which formats did the 2026 glossary leave out?
This is the outlet’s own summary while our desk writes an explainer. Read the full story at PPC Land.
Terms in this story
IAB (Interactive Advertising Bureau)
The IAB (Interactive Advertising Bureau) is the US-based trade association for the digital advertising and media industry, founded in 1996, which publishes research, guidelines and policy positions.
Impression
An impression is one instance of an ad being served and counted as displayed to a user; it is the basic unit that most online advertising is bought and sold by.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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