Bid Modifiers Adjust Ad Bids by Device, Location, Time, or Audience
· 1h ago · Originally reported by PPC Land
Bid modifiers let advertisers increase or decrease their ad bids based on factors like device type, geographic location, time of day, or audience segment. Platforms such as Google Ads and Microsoft Ads offer these controls, each with specific limits and settings.
Why it matters
Understanding bid modifiers is important for advertisers to optimize their budgets and target the right users more efficiently, improving campaign performance.
Explain it like I’m new here
It's like paying more for a billboard in a busy area and less for one in a quiet street, depending on where and when you want people to see your ad.
Terms in this story
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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