Google Ads Data Manager to Drop Hashed Customer Data Requirement
· 1h ago · Originally reported by PPC Land
Starting November 16, Google Ads Data Manager will no longer require advertisers to hash customer data using SHA-256 for Customer Match and enhanced conversions uploads, moving instead to encryption. The fate of previously hashed files has not been clarified.
Why it matters
This change affects how advertisers upload and protect customer data, potentially simplifying workflows and impacting data privacy practices.
Explain it like I’m new here
It's like Google saying you don't have to scramble your friend's phone number before giving it to them—they'll keep it safe another way.
Terms in this story
Conversion
A conversion is a valuable action that an advertiser wants people to take after seeing or clicking an ad, such as a purchase, sign-up, app install, call or form submission.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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