Overview of AdMob, Google's Mobile App Monetization Platform
· 1h ago · Originally reported by PPC Land
AdMob is Google's advertising network designed for mobile app developers, providing tools for monetization through ads. It operates via the Google Mobile Ads SDK and supports both mediation and in-app bidding to maximize revenue.
Why it matters
Understanding AdMob is important for app developers seeking to generate income from their apps and for advertisers looking to reach mobile audiences efficiently.
Explain it like I’m new here
AdMob is like a vending machine for ads inside mobile apps, helping app makers earn money when people use their apps.
Terms in this story
Ad network
An ad network is a company that aggregates ad space from many publishers and resells it to advertisers, usually in packaged bundles and often with its own pricing and targeting.
SDK (software development kit)
An SDK (software development kit) is a package of pre-built code developers add to apps to provide features, such as showing ads, measuring installs or analytics, without building them.
Ad mediation
Ad mediation is software that lets app developers connect many ad networks and bidders through one SDK and chooses which network fills each ad request to maximise revenue.
In-app bidding
In-app bidding is a real-time auction inside mobile apps where multiple ad networks and buyers bid simultaneously for each ad impression, replacing the sequential mediation waterfall.
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