Google Ads API v26 Introduces Search Lift Metrics and New Campaign Features
· 2h ago · Originally reported by PPC Land
Google Ads API version 26 now includes 15 new Search Lift metrics, allowing advertisers to better measure how their ads drive search activity. The update also enables building Local Services Performance Max campaigns via API and relaxes political ad declaration requirements for non-EU campaigns.
Why it matters
These changes give advertisers more precise tools to evaluate ad effectiveness and streamline campaign management, especially for those using automation and APIs.
Explain it like I’m new here
It's like getting a new scoreboard that shows exactly how many people searched for your store after seeing your ad.
Terms in this story
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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