Overview of Google Search Network and Its Ad Placement Surfaces
· 27h ago · Originally reported by PPC Land
The Google Search Network includes Google's own search platforms and partner sites where search ads are displayed. This encompasses areas like Google Search, Maps, and newer features such as AI Mode answers.
Why it matters
Understanding where Google search ads appear helps advertisers plan campaigns and estimate reach, as ad placements extend beyond just the main search page.
Explain it like I’m new here
It's like your ad showing up not just in the main store, but also in smaller shops and info desks run by the same company.
Terms in this story
Search advertising
Search advertising is placing paid ads alongside search engine results, triggered by the words people search for and usually charged per click.
Ad slot (ad unit)
An ad slot (or ad unit) is a specific, defined place on a page, app screen or video stream where an ad can be shown, with its own size, format and rules.
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