Nozzle Finds Google Feeds Rank Trackers Swapped Results on 8% of Pages
· 1h ago · Originally reported by PPC Land
Nozzle has discovered that Google feeds used by rank tracking tools swapped search results on 8% of monitored pages. On affected pages, tracked sites disappeared from the top 10 results over half the time, impacting the reliability of agency ranking reports.
Why it matters
Accurate search ranking data is crucial for agencies and advertisers to measure SEO and campaign performance. If rank trackers are fed incorrect data, it could undermine reporting and decision-making across the industry.
Explain it like I’m new here
It's like checking the scoreboard for your favorite team, but someone swapped the scores on 8 out of every 100 games, so you can't trust who really won.
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