Google Ads Enables PMax Advertisers to Set Search Partner Spend to Zero
· 2h ago · Originally reported by PPC Land
Google Ads now allows Performance Max (PMax) advertisers to allocate zero percent of their budget to Search partner sites. This feature is available via the Google Ads API, though official help documentation suggests broader rollout is still pending.
Why it matters
This change gives advertisers more control over where their ads appear, helping them optimize spend and potentially avoid lower-quality inventory from Search partners.
Explain it like I’m new here
It's like telling your pizza delivery to only use your favorite driver, not any random one from a partner company.
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