Google Ads PM Clarifies No Learning Period After Target or Budget Changes
· 2h ago · Originally reported by PPC Land
A Google Ads product manager stated that adjusting targets or budgets on steady campaigns does not trigger a new learning period. Additionally, re-engagement mode is now available for Performance Max campaigns, with Search and Shopping campaigns to follow.
Why it matters
This update helps advertisers better understand how campaign adjustments affect performance and automation, making it easier to optimize without disruption.
Explain it like I’m new here
Changing your ad goals or spending is like turning a dial—the system keeps running smoothly without needing to relearn everything.
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