Sharethrough
Native and video SSP that merged into Equativ in 2024.
San Francisco, California, USA · founded 2008 · sharethrough.com
What Sharethrough does
Sharethrough built an SSP specialising in native and video ads and was known for pushing sustainability and attention metrics in programmatic. It had been headquartered in San Francisco and Montreal.
In 2024 it combined with French ad tech firm Equativ, and now operates as part of that group.
How it makes money
A share of ad spend on its exchange (now within Equativ).
Where it meets invalid traffic
Applies supply-quality filtering and invalid-traffic controls as part of Equativ.
Products
- Sharethrough Exchange