Walmart Connect
Walmart's retail media network, selling ads on Walmart.com, in stores and across the web.
Bentonville, Arkansas, USA · walmartconnect.com
What Walmart Connect does
Walmart Connect sells ads to brands that want to reach Walmart shoppers: sponsored products in Walmart.com search, display ads, screens in stores and off-site ads bought using Walmart's shopper data. It is the second-largest US retail media network after Amazon.
In December 2024 Walmart completed its purchase of TV maker Vizio, giving it a connected-TV platform where it can show ads and measure whether they led to purchases.
How it makes money
Brands pay per click for sponsored products and per impression for display, in-store and off-site media, often funded from trade marketing budgets.
Where it meets invalid traffic
On-site retail ads face less open-web fraud, but off-site retail media and CTV extensions bring classic IVT risks that need verification.
Products
- Sponsored Products
- Walmart DSP (with The Trade Desk)
- Walmart Marketplace ads
- In-store media
- Vizio CTV ads