Walmart Connect Uses Lift Studies to Attract Brands Before Holiday Ad Season
· 2h ago · Originally reported by Digiday
Walmart Connect is directly pitching brands by offering lift studies to demonstrate the effectiveness of its advertising solutions ahead of the holiday shopping period. This move highlights Walmart's efforts to compete more aggressively with Amazon in the retail media space.
Why it matters
Retailers like Walmart are investing in measurement tools to show brands that their ads drive real results, making retail media more attractive and competitive.
Explain it like I’m new here
Walmart is showing brands proof that their ads work, like a teacher showing your test scores to prove you learned something.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
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