Amazon Ads Uses AI to Simplify Programmatic Buying for Marketers
· 1h ago · Originally reported by AdExchanger
Amazon Ads is leveraging AI to streamline programmatic ad buying, aiming to make the process easier for marketers while maintaining their control. Early tests reportedly show improved cost efficiency and ad delivery across the customer journey.
Why it matters
Simplifying programmatic advertising could help more marketers benefit from automation without losing transparency or control, addressing a common industry pain point.
Explain it like I’m new here
Amazon is making it easier for advertisers to buy ads automatically, like using a smart assistant to shop for you but letting you pick what you want.
Read the original at AdExchanger
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Go deeper
Related stories
Amazon Uses Thursday Night Football to Attract Diverse Advertiser Budgets
Amazon is leveraging its Thursday Night Football broadcasts on Prime Video to appeal to both brands closely tied to sports and those outside the sports sector. This strategy aims to draw a wider range of advertising budgets to its…
Amazon Launches AI-Driven Full-Funnel Campaigns for US Advertisers
Amazon has introduced Full-Funnel Campaigns for US advertisers, shifting targeting decisions to artificial intelligence. Meanwhile, DVA+, which allows advertisers to retain more control via Amazon's DSP, remains in closed beta.
Understanding ACOS and Its Role in Amazon Ads Performance Metrics
ACOS (Advertising Cost of Sales) measures the ratio of ad spend to sales generated from those ads on Amazon. The metric is calculated by dividing ad spend by attributed sales, but some argue it can obscure certain performance details…
Amazon's Sponsored Brands Ad Format Showcases Brands Atop Search Results
Sponsored Brands is an Amazon advertising format that displays a brand logo, headline, and multiple products or a video at the top of search results. The format has evolved over time and has been subject to some disputes regarding its…
Amazon Ads' ₹15,000 Starter Budget Criticized for Not Matching Daily Spend Guidance
Amazon Ads suggests new Indian sellers start with a ₹15,000 budget, but its own advice of spending ₹500 per day over 45-60 days would require a higher outlay. Additionally, access to ₹26,000 in ad credits is contingent on further…
Nectar Uses Amazon Audience Segments to Optimize Search Bidding Strategies
Nectar has indexed over 6,700 Amazon audience segments to refine how search ad bids are set for Sponsored Products and Sponsored Brands. Their approach targets repeat buyers with higher bids while reducing spend on one-time shoppers, and…