Amazon Uses Thursday Night Football to Attract Diverse Advertiser Budgets
· 1h ago · Originally reported by Digiday
Amazon is leveraging its Thursday Night Football broadcasts on Prime Video to appeal to both brands closely tied to sports and those outside the sports sector. This strategy aims to draw a wider range of advertising budgets to its streaming platform.
Why it matters
Amazon's approach highlights how streaming platforms are using premium live sports content to compete for ad dollars traditionally spent on linear TV, expanding opportunities for digital advertising.
Explain it like I’m new here
Amazon is using football games on its streaming service to get more companies to buy ads, not just sports brands.
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