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Amazon Launches AI-Driven Full-Funnel Campaigns for US Advertisers

· 2h ago · Originally reported by PPC Land

Amazon has introduced Full-Funnel Campaigns for US advertisers, shifting targeting decisions to artificial intelligence. Meanwhile, DVA+, which allows advertisers to retain more control via Amazon's DSP, remains in closed beta.

Why it matters

This development highlights the growing role of AI in automating ad targeting, potentially improving efficiency but raising questions about transparency and performance measurement.

Explain it like I’m new here

It's like letting a smart robot pick which customers see your ads, instead of choosing them yourself.

Read the original at PPC Land

Terms in this story

Campaign

A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.

Targeting

Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.

Advertiser

An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.

DSP (demand-side platform)

A DSP (demand-side platform) is software that advertisers and agencies use to buy ad impressions automatically across many exchanges and publishers, deciding which impressions to bid on and how much.

Go deeper

Lesson: How the internet gets paidLesson: Publishers, advertisers and everyone in the middleLesson: DSPs and SSPs: the two sides of the trade

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