Amazon Ad Lab names four bidding metrics but publishes no test results
· 3h ago · Originally reported by PPC Land
Sponsored Products advertisers get a 3:43 walkthrough of fixed versus dynamic up-and-down bids. What it omits on bid caps and auction pricing matters more.
This is the outlet’s own summary while our desk writes an explainer. Read the full story at PPC Land.
Terms in this story
Sponsored products
Sponsored products are ads that promote specific products within a retailer's or marketplace's search results and product pages, looking like regular listings but labelled as sponsored.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Go deeper
Related stories
Amazon's $74.99 Bee wearable can turn spoken items into homepage picks
Bee Pro at $11.99 a month gates Alexa+ and Amazon.com links, and a $99.99 phone clip follows. Can the privacy promise hold once Amazon sees the shopping cues?
Adobe Updates Holiday Forecast to Correct Amazon Event Date Reference
Adobe has issued a minor correction to its $275.1 billion holiday e-commerce forecast, clarifying that Amazon's October sales event began in 2022, not 2021. The forecast's first test, Prime Big Deal Days, generated $9.86 billion in sales…
Prime Video Executives Discuss Advertising and Revenue Strategies
Prime Video executives have shared insights on the company's approach to advertising, theatrical releases, and various revenue models. The discussion highlights how Prime Video is balancing ad-supported streaming with traditional content…
Amazon Ads Agent Rebrand Focuses on Existing Ad Software, Unlike Meta's Metaverse Bet
Amazon has rebranded its advertising platform as Ads Agent, emphasizing software that is already operational. This contrasts with Meta's 2021 rebrand, which centered on a metaverse vision that has yet to materialize and resulted in…
Amazon Ads Introduces New AI Tools for Advertisers
Amazon Ads has launched new artificial intelligence tools aimed at enhancing its advertising offerings. The tools are designed to help advertisers optimize campaigns and improve targeting within Amazon's ecosystem.
What Is a Walled Garden in Digital Advertising?
A walled garden refers to a digital advertising platform that controls its own user data, ad inventory, and measurement tools, limiting access to outside parties. Major platforms like Google, Meta, and Amazon operate as walled gardens…