Amazon Ads Introduces New AI Tools for Advertisers
· 3d ago · Originally reported by MediaPost
Amazon Ads has launched new artificial intelligence tools aimed at enhancing its advertising offerings. The tools are designed to help advertisers optimize campaigns and improve targeting within Amazon's ecosystem.
Why it matters
AI-driven tools can make ad campaigns more efficient and effective, helping advertisers reach the right audiences and improve return on investment.
Explain it like I’m new here
It's like Amazon giving advertisers a smarter robot helper to show the right ads to the right people.
Read the original at MediaPost
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
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