Lumen Study Finds 47 Seconds of Ad Attention Needed for Purchase Intent
· 57m ago · Originally reported by PPC Land
Lumen analyzed 270 cross-media campaigns and found that a median of 47 seconds of ad attention is required to drive purchase intent. The research used Amazon Ads and Cint brand lift data, though the full details are behind a paywall.
Why it matters
Understanding how much attention is needed for ads to influence buying decisions helps advertisers optimize their campaigns and budgets.
Explain it like I’m new here
It's like realizing you need to watch almost a whole minute of a commercial before you start wanting to buy the product.
Terms in this story
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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