Amazon Ads' ₹15,000 Starter Budget Criticized for Not Matching Daily Spend Guidance
· 2h ago · Originally reported by PPC Land
Amazon Ads suggests new Indian sellers start with a ₹15,000 budget, but its own advice of spending ₹500 per day over 45-60 days would require a higher outlay. Additionally, access to ₹26,000 in ad credits is contingent on further advertising spend.
Why it matters
This highlights a disconnect between Amazon Ads' promotional messaging and the actual costs sellers face, which could affect trust and budgeting decisions for small businesses entering digital advertising.
Explain it like I’m new here
It's like being told you need $15 to play a game, but the rules actually require $30 to play the way they suggest.
Terms in this story
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
Guidance (forecast)
Guidance is a public company's own forecast of its future results, such as next quarter's revenue or full-year adjusted EBITDA, usually given as a range alongside an earnings report.
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