Retail & commerce mediaDivision · Flipkart (Walmart)
Flipkart Ads
Retail media network of Flipkart, India's biggest e-commerce marketplace, majority owned by Walmart.
Bengaluru, India · advertising.flipkart.com
What Flipkart Ads does
Flipkart Ads lets brands and sellers promote products inside Flipkart's shopping app and website, and increasingly on its other properties. Like Amazon's model, ads appear in search results and product pages, and results are tied to actual purchases.
It makes Flipkart, controlled by Walmart since 2018, one of the largest retail media network operators in Asia.
How it makes money
Sellers and brands pay per click or impression for sponsored listings and display placements.
Where it meets invalid traffic
Logged-in marketplace traffic limits bot fraud, but sellers watch for click spam and competitor clicking on sponsored listings.
Products
- Flipkart Ads Platform
- Product Listing Ads
- Display Ads