Retail & commerce mediaDivision · Criteo
Criteo Retail Media
Criteo's platform powering sponsored-product ads for retailers' own websites.
Paris, France · criteo.com/retail-media
What Criteo Retail Media does
Criteo Retail Media provides the technology many retailers use to run sponsored-product and display ads on their own sites and apps, and lets brands buy across many retailers at once.
It is Criteo's main growth engine as its retargeting business declines.
How it makes money
Fees and revenue share on retail media spend managed through its platform.
Where it meets invalid traffic
On-site retail ads face invalid-click risk from bots and scrapers, which it filters.
Products
- Criteo Retail Media Platform
- Commerce Max