Kevel
API-based ad-serving infrastructure that retailers use to build their own retail media networks.
Durham, North Carolina, USA · founded 2010 · kevel.com
What Kevel does
Kevel, formerly Adzerk, provides ad-serving building blocks through APIs. Retailers, marketplaces and apps use it to run their own sponsored-listing ads without building an ad server from scratch.
It has become a key vendor behind the retail media network boom and acquired retail media startup Nexta in 2025.
How it makes money
Platform fees based on ad requests and usage.
Where it meets invalid traffic
Provides tools for customers to filter bots and invalid clicks on their own sponsored ads.
Products
- Kevel Ad Server APIs
- Kevel Audience
- Kevel Retail Media Cloud