Vend Advertising Partners with Kevel to Power Commerce Media for Nordic Marketplaces
· 1h ago · Originally reported by ExchangeWire
Vend Advertising, which manages advertising for leading Nordic marketplaces, has selected Kevel as its technology partner. Kevel will provide the ad tech infrastructure to support Vend's commerce media initiatives across platforms like Blocket, FINN, and others.
Why it matters
This partnership highlights the growing importance of commerce media and the need for robust ad tech solutions to monetize online marketplaces efficiently.
Explain it like I’m new here
It's like a group of big online stores hiring a company to help them show better ads to shoppers.
Read the original at ExchangeWire
Terms in this story
Commerce media
Commerce media is advertising sold by any business with transaction or shopper data, such as retailers, delivery apps, travel sites, payment companies and banks, not only traditional retailers.
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
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