Kevel Raises $52 Million to Expand AI-Powered Commerce Media Platform
· 2h ago · Originally reported by Pulse 2.0
Kevel has secured $52 million in new funding to enhance its AI-driven infrastructure for commerce media. The investment will help the company scale its technology, enabling retailers and brands to better manage and monetize digital advertising within their online stores.
Why it matters
This funding highlights the growing importance of commerce media, where retailers use advanced ad tech to create new revenue streams and improve shopper experiences. Kevel's expansion could influence how ads are delivered and measured in retail environments.
Explain it like I’m new here
It's like a store getting money to build smarter shelves that show the right ads to shoppers at the right time.
Read the original at Pulse 2.0
Terms in this story
Commerce media
Commerce media is advertising sold by any business with transaction or shopper data, such as retailers, delivery apps, travel sites, payment companies and banks, not only traditional retailers.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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