Kevel Secures $52 Million to Expand AI Infrastructure for Commerce Media
· 2h ago · Originally reported by MarTech Cube
Kevel has raised $52 million in new funding to enhance its AI-powered infrastructure aimed at supporting commerce media. The investment will help the company scale its technology for retailers and brands looking to build or improve their own advertising platforms.
Why it matters
This funding highlights the growing importance of commerce media and the need for advanced, customizable ad tech solutions as retailers increasingly seek to monetize their digital properties.
Explain it like I’m new here
It's like giving a store better tools to show ads to shoppers in smarter ways, using computers that learn what works best.
Read the original at MarTech Cube
Terms in this story
Commerce media
Commerce media is advertising sold by any business with transaction or shopper data, such as retailers, delivery apps, travel sites, payment companies and banks, not only traditional retailers.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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