Vend Advertising Taps Kevel to Power Commerce Media Ad Serving
· 31h ago · Originally reported by MarTech Cube
Vend Advertising has selected Kevel as its commerce media technology partner. The excerpt provided no further detail on scope or terms, so specifics on the integration are limited.
Why it matters
Commerce media is one of the fastest-growing ad tech categories, and Kevel's ad-serving infrastructure is a common choice for retailers building their own networks.
Explain it like I’m new here
It's like a store hiring a company to build the shelves and cash register for the ads it sells on its own website.
Read the original at MarTech Cube
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