Network Advertising Initiative (NAI)
US self-regulatory body for ad tech companies on data and privacy practices.
Washington, D.C., USA · founded 2000 · thenai.org
What Network Advertising Initiative (NAI) does
The NAI sets a code of conduct for how its ad tech members collect and use data for targeting, and offers consumers an opt-out tool.
It lobbies on US privacy legislation.
How it makes money
Membership dues.
Where it meets invalid traffic
Focused on privacy, not fraud.
Products
- NAI Code of Conduct
- NAI opt-out tool