IAB Europe
European digital advertising trade body and steward of the Transparency & Consent Framework.
Brussels, Belgium · iabeurope.eu
What IAB Europe does
IAB Europe represents national IABs and companies across Europe. Its best-known creation is the IAB TCF, the Transparency & Consent Framework used by cookie banners to pass consent signals to ad tech.
The TCF was the subject of a Belgian data protection ruling in 2022, later reviewed by EU courts.
How it makes money
Membership dues and TCF registration fees.
Where it meets invalid traffic
Mostly focused on privacy and policy rather than fraud.
Products
- Transparency & Consent Framework (TCF)
- AdEx Benchmark
Latest IAB Europe news
Search allApple Blocks Trade Desk Ads on Safari; AppLovin and Unity in Data Dispute
Apple has blocked ads from The Trade Desk on its Safari browser, potentially impacting programmatic ad delivery. Meanwhile, AppLovin and Unity are engaged in a legal dispute centered on data collection practices. IAB Europe has also…
IAB Europe Releases Connected TV Measurement Framework and Transparency Principles
IAB Europe has published its final Connected TV (CTV) Measurement Framework and Transparency Principles after gathering industry feedback. The framework aims to standardize how CTV advertising is measured and reported across the European…
Efficiency Remains Primary Method for Judging AI Performance
When the major agency groups talk up their AI investments, they'll emphasise the new possibilities around personalisation and creativity at scale which the technology opens up. But at the moment, a new survey from IAB Europe suggests that…