IAB Europe Maintains Volasim on TCF Vendor List Amid Spyware Concerns
· 1h ago · Originally reported by PPC Land
IAB Europe has kept Volasim on its Transparency and Consent Framework (TCF) vendor list for nearly two weeks following a report linking Discover-Tech, a recently removed vendor, to spyware activities. An ongoing review raises questions about how vendor ownership and affiliations are verified.
Why it matters
This highlights potential gaps in vetting processes for ad tech vendors, which could expose users and advertisers to privacy and security risks if malicious actors gain access to consent data.
Explain it like I’m new here
It's like letting a new store into a mall right after kicking out a suspicious one, without double-checking who owns the new store.
Terms in this story
IAB (Interactive Advertising Bureau)
The IAB (Interactive Advertising Bureau) is the US-based trade association for the digital advertising and media industry, founded in 1996, which publishes research, guidelines and policy positions.
IAB TCF (Transparency & Consent Framework)
The IAB TCF (Transparency & Consent Framework) is IAB Europe's standard for collecting users' GDPR consent and objections through CMPs and passing those choices to ad tech vendors in a consent string.
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