Lacuna Joins IAB Europe Transparency and Consent Framework
· 2h ago · Originally reported by IT Brief Asia
Lacuna has become a participant in the IAB Europe Transparency and Consent Framework. This move aligns the company with industry standards for managing user privacy and consent in digital advertising across Europe.
Why it matters
Joining the IAB Europe framework helps companies comply with privacy regulations and ensures transparent handling of user data, which is crucial for trust in digital advertising.
Explain it like I’m new here
It's like Lacuna agreeing to play by the same privacy rules as everyone else so people know how their data is used.
Read the original at IT Brief Asia
Terms in this story
IAB (Interactive Advertising Bureau)
The IAB (Interactive Advertising Bureau) is the US-based trade association for the digital advertising and media industry, founded in 1996, which publishes research, guidelines and policy positions.
IAB TCF (Transparency & Consent Framework)
The IAB TCF (Transparency & Consent Framework) is IAB Europe's standard for collecting users' GDPR consent and objections through CMPs and passing those choices to ad tech vendors in a consent string.
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