Lacuna Registers as Vendor in IAB Europe's Transparency & Consent Framework
· 5d ago · Originally reported by Press Release Hub
Lacuna has joined IAB Europe's Transparency & Consent Framework (TCF) as a registered vendor. This move allows Lacuna to participate in standardized processes for managing user privacy and consent across digital advertising in Europe.
Why it matters
Being part of the TCF helps companies like Lacuna comply with privacy regulations and ensures transparent handling of user data in digital advertising.
Explain it like I’m new here
It's like Lacuna agreeing to follow the same privacy rules as everyone else at a big online club.
Read the original at Press Release Hub
Terms in this story
IAB (Interactive Advertising Bureau)
The IAB (Interactive Advertising Bureau) is the US-based trade association for the digital advertising and media industry, founded in 1996, which publishes research, guidelines and policy positions.
IAB TCF (Transparency & Consent Framework)
The IAB TCF (Transparency & Consent Framework) is IAB Europe's standard for collecting users' GDPR consent and objections through CMPs and passing those choices to ad tech vendors in a consent string.
Go deeper
Related stories
How Google's limited ads mode works when EU users decline cookies
Google's limited ads serve format displays advertising to European users who refuse device storage under IAB Europe's Transparency and Consent Framework. Instead of using personalized data or ad cookies, the mode delivers ads without…
IAB Europe's Global Vendor List: the weekly registry behind European consent choices
IAB Europe maintains the Global Vendor List, a machine-readable JSON registry refreshed weekly that enumerates ad tech vendors, assigns each a unique ID, and records the data-processing purposes they declare. Consent management platforms…
Lacuna Becomes Registered Vendor in IAB Europe's Transparency & Consent Framework
Lacuna has joined IAB Europe's Transparency & Consent Framework (TCF) as a registered vendor. This move allows Lacuna to participate in standardized processes for managing user consent and privacy preferences across digital advertising in…
Lacuna Registers as Vendor in IAB Europe's Transparency & Consent Framework
Lacuna has joined IAB Europe's Transparency & Consent Framework (TCF) as a registered vendor. This move allows Lacuna to participate in standardized processes for managing user consent and privacy preferences in digital advertising.
What a TC String is: the encoded consent record traveling through ad tech
A TC String is a compact encoded value that captures which purposes and vendors a user has consented to, or flagged as legitimate interest, under IAB Europe's Transparency and Consent Framework. As an ad request moves through the…
Moloco Achieves First IAB Europe Retail Media Ad Tech Certification
Moloco has become the first company to receive ad tech certification under IAB Europe's retail media programme. This certification recognizes Moloco's compliance with industry standards for retail media advertising.