Moloco Achieves First IAB Europe Retail Media Ad Tech Certification
· 5d ago · Originally reported by PPC Land
Moloco has become the first company to receive ad tech certification under IAB Europe's retail media programme. This certification recognizes Moloco's compliance with industry standards for retail media advertising.
Why it matters
Certification from IAB Europe signals trust and standardization in the rapidly growing retail media sector, helping brands and retailers identify reliable technology partners.
Explain it like I’m new here
It's like getting a gold star from the teacher to show you follow the classroom rules for advertising in online stores.
Terms in this story
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
IAB (Interactive Advertising Bureau)
The IAB (Interactive Advertising Bureau) is the US-based trade association for the digital advertising and media industry, founded in 1996, which publishes research, guidelines and policy positions.
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
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