Moloco is first tech provider to achieve IAB Europe retail media certification following ABC audit
· 6h ago · Originally reported by InPublishing
Moloco is first tech provider to achieve IAB Europe retail media certification following ABC audit
This is the outlet’s own summary while our desk writes an explainer. Read the full story at InPublishing.
Read the original at InPublishing
Terms in this story
IAB (Interactive Advertising Bureau)
The IAB (Interactive Advertising Bureau) is the US-based trade association for the digital advertising and media industry, founded in 1996, which publishes research, guidelines and policy positions.
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Go deeper
Related stories
Moloco Earns IAB Europe's First Ad Tech Retail Media Certification
IAB Europe has certified Moloco under its Retail Media Certification Programme. Moloco is the first ad tech vendor to earn the credential, representing an expansion of the standards initiative beyond retailers and retail media networks.
IAB Europe Publishes New Measurement Standards for Connected TV
IAB Europe has released new measurement standards for connected TV advertising. No further details were provided in the source excerpt.
Google Faces Major Publisher Lawsuits as Goalhanger In-Houses Ad Sales and IAB Europe Advances CTV Standards
This week, Google is confronted with $3.2 billion in lawsuits from publishers, while Goalhanger has decided to manage its ad sales internally. Meanwhile, IAB Europe is advocating for new measurement standards in connected TV (CTV)…
Google Faces $3.2B Publisher Lawsuits, Goalhanger In-Houses Ad Sales, IAB Europe Finalizes CTV Standards
Goalhanger has decided to manage its advertising sales internally, aiming for greater control and planning upfronts. In the US, a judge has allowed publishers to pursue $3.2 billion in lawsuits against Google over alleged antitrust…
IAB Europe Releases Enhanced Measurement Standards for Connected TV
IAB Europe has introduced a more rigorous framework for measuring advertising on connected TV (CTV) platforms. The updated guidelines aim to improve consistency and reliability in how CTV ad performance is tracked and reported across the…
Apple Blocks Trade Desk Ads on Safari; AppLovin and Unity in Data Dispute
Apple has blocked ads from The Trade Desk on its Safari browser, potentially impacting programmatic ad delivery. Meanwhile, AppLovin and Unity are engaged in a legal dispute centered on data collection practices. IAB Europe has also…