Lacuna Registers as Vendor in IAB Europe's Transparency & Consent Framework
· 4d ago · Originally reported by PR Newswire UK
Lacuna has joined IAB Europe's Transparency & Consent Framework (TCF) as a registered vendor. This move allows Lacuna to participate in standardized processes for managing user consent and privacy preferences in digital advertising.
Why it matters
Joining the TCF helps Lacuna align with industry standards for privacy and consent, which is crucial for compliance with regulations like GDPR and for building trust with partners and users.
Explain it like I’m new here
It's like Lacuna agreeing to follow the same house rules as everyone else at a big party, so everyone knows what to expect.
Read the original at PR Newswire UK
Terms in this story
IAB (Interactive Advertising Bureau)
The IAB (Interactive Advertising Bureau) is the US-based trade association for the digital advertising and media industry, founded in 1996, which publishes research, guidelines and policy positions.
IAB TCF (Transparency & Consent Framework)
The IAB TCF (Transparency & Consent Framework) is IAB Europe's standard for collecting users' GDPR consent and objections through CMPs and passing those choices to ad tech vendors in a consent string.
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