Six Ad Tech Tools Highlighted for Performance Marketers This Week
· 1h ago · Originally reported by Performance Marketing World
A roundup features six ad tech tools—Moloco, Insightly, Reddit, MINT, ZyG, and 51Degrees—recommended for performance marketers. These platforms offer solutions ranging from programmatic advertising to audience insights and campaign management.
Why it matters
Staying updated on new and popular ad tech tools helps marketers optimize campaigns and stay competitive in a rapidly evolving digital landscape.
Explain it like I’m new here
It's like picking the best new gadgets to help you win at a video game—these tools help marketers do their jobs better.
Read the original at Performance Marketing World
Terms in this story
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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