InMobi's Tewari: AI's Next Big Business Is Advertising, With Search Dollars Shifting to Answer Engines
· 29h ago · Originally reported by BigGo Finance
InMobi executive Tewari argued that advertising will be AI's next major business, with search ad dollars increasingly flowing toward AI-powered answer engines rather than traditional search results pages. The remarks point to a shift in where advertisers will reach users as conversational AI interfaces gain adoption.
Why it matters
If search budgets migrate to AI answer engines, the entire economics of digital advertising — from keyword auctions to publisher traffic — could be reshaped. Advertisers and publishers need to understand where their future inventory and audiences will live.
Explain it like I’m new here
It's like people asking a smart librarian for answers instead of browsing the card catalog — advertisers now want their ads to appear where the librarian talks, not on the old catalog shelves.
Read the original at BigGo Finance
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
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