InMobi's Abhay Singhai Says AI Agents Are Poised to Reshape How Advertising Gets Bought
· 2h ago · Originally reported by Beet.TV
In an interview, InMobi co-founder and CEO Abhay Singhai argues that AI agents are set to become a major new presence in advertising, potentially acting as autonomous customers that browse, shop and make purchases on consumers' behalf. He suggests the industry needs to prepare for this shift now, ready or not.
Why it matters
If AI agents start doing the shopping and the ad-viewing, advertisers may need to rethink targeting, measurement and how ads reach real humans versus software.
Explain it like I’m new here
Soon, robot helpers might do your online shopping for you — and advertisers are realizing they'll have to convince the robots instead of people.
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