AppsFlyer
The largest mobile measurement partner, telling app marketers which ads drove installs.
San Francisco, California, USA · founded 2011 · appsflyer.com
What AppsFlyer does
AppsFlyer is an MMP: a neutral scorekeeper that records which ad a person saw or tapped before installing an app, so marketers know which networks deserve credit. It also offers a data clean room, deep linking and fraud protection.
Founded in Israel, it is used by many of the world's biggest apps and remains private.
How it makes money
Subscription fees based on the volume of attributed installs and events.
Where it meets invalid traffic
Its Protect360 product detects install fraud, click injection, SDK spoofing and device farm traffic, and rejects fraudulent installs from attribution.
Products
- AppsFlyer Attribution
- Protect360
- Data Collaboration Platform
- OneLink
Latest AppsFlyer news
Search allMNTN and AppsFlyer Use Different Attribution Windows for TV-Driven App Installs
MNTN now allows app advertisers to connect AppsFlyer purchase data to their TV ad campaigns, with MNTN crediting app installs for up to 30 days after a TV ad, while AppsFlyer credits installs within 72 hours. This difference in attribution…