Attribution & MMPsPrivate
Branch
Deep-linking and mobile measurement company that routes people to the right place inside apps.
Mountain View, California, USA · founded 2014 · branch.io
What Branch does
Branch is best known for deep linking: making a link open the exact page inside an app, even if the app has to be installed first. It combines this with attribution so marketers see which links and campaigns drove results.
It competes with the big MMPs while positioning itself around user experience rather than pure measurement.
How it makes money
Subscription fees for its linking and measurement platform.
Where it meets invalid traffic
Offers fraud filtering on attributed installs and clicks.
Products
- Branch Links
- Branch Attribution
- Journeys