Adjust
Berlin-based mobile measurement partner, owned by AppLovin since 2021.
Berlin, Germany · founded 2012 · adjust.com
What Adjust does
Adjust is a mobile measurement partner that tracks which campaigns lead to app installs and in-app actions. It was bought by AppLovin in 2021, which raised questions about neutrality since AppLovin also sells ads, though Adjust operates as a separate product.
It is especially strong in Europe and with gaming apps.
How it makes money
Subscription fees based on attributed installs and events.
Where it meets invalid traffic
Its Fraud Prevention Suite blocks click spamming, SDK spoofing and fake installs in real time.
Products
- Adjust Measure
- Fraud Prevention Suite
- Datascape
- Adjust Assist