Turkish shopping app sessions gain 4% against 0.3% globally, Adjust finds
· 2h ago · Originally reported by PPC Land
Finance apps in Türkiye held 4% of users at day 30, double the global rate, while game apps kept just 1% of players. What does that gap mean for app ad buyers?
This is the outlet’s own summary while our desk writes an explainer. Read the full story at PPC Land.
Terms in this story
Go deeper
Related stories
Amazon to cut select device prices up to 60% in Prime Big Deal Days
Three batches of deals a day, at midnight, 8 a.m. and 1 p.m. PDT, reach members in 22 countries on October 6-7. Will Alexa's auto-purchases reshape ad demand?
Explaining ROAS
ROAS, or return on ad spend, is attributed revenue divided by advertising cost. How platforms compute it, how it became a bidding target and where it misleads.
What Does 'Beta' Mean in Ad Tech?
The article defines 'beta' as a pre-release stage in which an ad platform makes an unfinished feature available to a limited or self-selecting group of customers before its wider launch. It explains the concept as it applies to advertising…
Google Faces $3.2B Publisher Lawsuits, Goalhanger In-Houses Ad Sales, IAB Europe Finalizes CTV Standards
Goalhanger has decided to manage its advertising sales internally, aiming for greater control and planning upfronts. In the US, a judge has allowed publishers to pursue $3.2 billion in lawsuits against Google over alleged antitrust…
IAB UK Shares Digital Adspend Insights at ATS London 2026
IAB UK presented its latest digital advertising spend figures during the ATS London 2026 event. The highlights included trends and key data points on how brands and agencies are allocating budgets across digital channels.
Brands Expand In-House Ad Businesses as AI Drives New Consumer Channels
Brands are increasingly developing their own advertising operations, leveraging AI to reach consumers in novel ways. Digital ad spending is also seeing significant growth in the UK, and Google is reportedly testing payments to publishers…