Brands Expand In-House Ad Businesses as AI Drives New Consumer Channels
· 1h ago · Originally reported by ExchangeWire
Brands are increasingly developing their own advertising operations, leveraging AI to reach consumers in novel ways. Digital ad spending is also seeing significant growth in the UK, and Google is reportedly testing payments to publishers for AI-related content use.
Why it matters
This reflects a shift in how advertising is bought and sold, with brands taking more control and AI changing how ads reach people. It also highlights ongoing changes in how publishers are compensated for their content.
Explain it like I’m new here
It's like stores setting up their own mini-billboards and using smart robots to find new ways to talk to shoppers.
Read the original at ExchangeWire
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
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