Google Faces $3.2B Publisher Lawsuits, Goalhanger In-Houses Ad Sales, IAB Europe Finalizes CTV Standards
· 2h ago · Originally reported by VideoWeek
Goalhanger has decided to manage its advertising sales internally, aiming for greater control and planning upfronts. In the US, a judge has allowed publishers to pursue $3.2 billion in lawsuits against Google over alleged antitrust violations in ad tech. Meanwhile, IAB Europe has finalized a framework to improve transparency and measurement in connected TV advertising.
Why it matters
These developments highlight ongoing shifts in ad tech: publishers seeking more control, legal scrutiny of dominant platforms, and industry efforts to standardize measurement in emerging channels like CTV.
Explain it like I’m new here
It's like a soccer team deciding to sell its own tickets, while the league referee faces a big lawsuit, and new rules are set for keeping score on a new field.
Read the original at VideoWeek
Terms in this story
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
IAB (Interactive Advertising Bureau)
The IAB (Interactive Advertising Bureau) is the US-based trade association for the digital advertising and media industry, founded in 1996, which publishes research, guidelines and policy positions.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
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