Adjust: India e-commerce app installs up 29% ahead of Diwali 2025
· 2h ago · Originally reported by PPC Land
Adjust's data shows India e-commerce app installs rose 29% in the run-up to Diwali 2025, with ride-sharing installs running 67% above average and all installs peaking four days after the festival. The report frames these curves as a guide for advertisers planning budgets around November 6–10.
Why it matters
Install and attribution data like this helps app advertisers decide when and where to spend during India's biggest shopping season.
Explain it like I’m new here
It's like checking when the mall gets busiest before a holiday so you know the best day to set up your lemonade stand.
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