ApexFlow and Catch NYC Partner to Enhance Brand Advertising for Mobile Publishers
· 8h ago · Originally reported by MarTech Cube
ApexFlow and Catch NYC have announced a partnership aimed at improving how brand advertising reaches mobile publishers. The collaboration is expected to streamline ad delivery and potentially offer new opportunities for mobile app monetization.
Why it matters
This partnership could help mobile publishers access more brand advertising budgets, which are often harder to secure compared to direct response ads. It may also improve the quality and relevance of ads shown in mobile apps.
Explain it like I’m new here
It's like two companies teaming up to help your favorite mobile games show better ads from big brands, not just random ones.
Read the original at MarTech Cube
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
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