ApexFlow and Catch NYC Partner to Enhance Brand Advertising for Mobile Publishers
· 3h ago · Originally reported by The Manila Times
ApexFlow and Catch NYC have announced a collaboration aimed at making brand advertising more accessible to mobile publishers. The partnership is expected to streamline how mobile publishers connect with brand advertisers.
Why it matters
This matters because it could help smaller mobile publishers access more lucrative brand advertising deals, potentially increasing their revenue and diversifying ad content for users.
Explain it like I’m new here
It's like two companies teaming up to help app makers get better ads in their games or apps, making it easier for everyone.
Read the original at The Manila Times
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
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