AppsFlyer Reports Increased Ad Spend on Most Top Mobile Media Sources
· 1h ago · Originally reported by PPC Land
AppsFlyer found that ad spending rose on 9 out of the top 10 mobile media sources, as marketers now focus on quarter-over-quarter spend changes rather than user retention. The new evaluation formula shifts how media sources are compared for app marketing.
Why it matters
This matters because it highlights a shift in how mobile ad platforms are evaluated, potentially influencing where marketers allocate their budgets and how they measure campaign success.
Explain it like I’m new here
It's like judging the best stores by how much people spend there each month, not by how often shoppers come back.
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