Few Top US App Store Apps Use Preview Videos or In-App Events, Study Finds
· 1h ago · Originally reported by PPC Land
A study by Admiral Media reveals that only 12% of the top 1,000 free iPhone apps in the US App Store feature a preview video, and just 24% utilize In-App Events. Over half of these apps also use generic release notes, suggesting limited use of advanced App Store marketing features.
Why it matters
Understanding how leading apps use App Store features helps marketers and developers optimize their own app promotion strategies and stand out in a crowded marketplace.
Explain it like I’m new here
Most popular apps aren't using special videos or events to show off in the App Store, even though these tools could help them get noticed.
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