Google Ads Pilots Seasonal Adjustment Controls at Ad Group Level for App Campaigns
· 3h ago · Originally reported by Search Engine Land
Google Ads is testing a new feature that allows advertisers to apply seasonal adjustments at the ad group level within App campaigns. This update aims to give marketers more granular control over campaign performance during specific periods.
Why it matters
Seasonal adjustments help advertisers optimize their bids and budgets for expected changes in user behavior, improving efficiency and results during high-traffic times.
Explain it like I’m new here
It's like being able to turn up the volume for just one song in a playlist when you know your friends will like it most.
Read the original at Search Engine Land
Terms in this story
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
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